The Complete Guide to Dreamforce 2026

Dreamforce is coming back in 2026, bringing the Salesforce community together in San Francisco from September 15 to 17, 2026. The three-day event will take place at the Moscone Center, with selected sessions and event coverage also available online through Salesforce+.

Thousands of Salesforce professionals, customers, partners, developers, administrators, architects, and business leaders attend Dreamforce to learn, connect, explore new products, and share practical experience. In 2026, the event will focus strongly on Agentforce, AI, trusted data, automation, Slack, and the development of the Agentic Enterprise.

What Is Dreamforce?

Dreamforce is Salesforce’s annual global conference. It combines product announcements, technical education, customer stories, business discussions, networking, community activities, and entertainment in one event.

It has been held since 2003 and has grown into one of the largest events in the Salesforce ecosystem. It is designed for professionals across different roles, industries, and experience levels.

The event focuses on:

• Learning: Expert-led sessions, workshops, product demonstrations, and hands-on training.
• Innovation: New Salesforce products, AI capabilities, platform updates, and industry solutions.
• Networking: Opportunities to meet Salesforce customers, partners, executives, and product experts.
• Inspiration: Keynotes and discussions with technology leaders, entrepreneurs, researchers, and public figures.
• Community: Roundtables, partner activities, Trailblazer events, and opportunities to exchange practical experience.

The 2026 event is expected to include more than 1,600 breakout sessions, 50 visionary and product keynotes, 150 hands-on trainings and demos, and 240 community roundtables.

When and Where Will Dreamforce 2026 Take Place?

Dreamforce 2026 will take place at the Moscone Center in San Francisco, California, from September 15 to 17. Salesforce will also provide an online broadcast experience through Salesforce+ for attendees who cannot travel to the event.

The Moscone Center is located in downtown San Francisco and is surrounded by hotels, restaurants, offices, and additional event spaces. During Dreamforce, the conference campus usually extends beyond the main venue, so attendees should expect to move between different buildings throughout the day.

How to Get There

• Public transport: BART and Muni Metro are convenient options for getting around San Francisco. Powell Street Station is within walking distance of the Moscone Center.
• By car: Parking is available nearby, but spaces can be limited during large events. Booking in advance is recommended.
• By air: San Francisco International Airport is the closest major airport. Attendees can reach downtown San Francisco by car, taxi, rideshare, or BART.

Anyone planning to attend should book flights and accommodation early, as hotels close to the event campus often fill quickly.

Moscone Center

The Moscone Center remains the main location for Dreamforce keynotes, sessions, product demonstrations, training, meetings, and networking. Additional Dreamforce activities may also take place at Salesforce Tower, neighboring hotels, and other locations across downtown San Francisco.

Moscone West

Moscone West is a multi-level event space often used for workshops, breakout sessions, expert meetings, lounges, and practical learning activities. Attendees can expect product specialists, Salesforce partners, and technical professionals to be available throughout the building.

Moscone South

Moscone South is one of the largest spaces on the Dreamforce campus. It is commonly associated with major sessions, product experiences, exhibitions, and large attendee gatherings.

Moscone North

Moscone North provides additional space for sessions, partner activities, product demonstrations, and networking. Exact locations for 2026 sessions will become clearer once Salesforce publishes the complete agenda.

Because session locations can change from year to year, attendees should use the Salesforce Events app to check their schedules and allow enough time to move between buildings.

Dreamforce Highlights

Before looking at what is coming in 2026, it is worth remembering some of the major elements of Dreamforce 2025:

• More than 1,500 sessions across three days.
• Major discussions about Agentforce and the Agentic Enterprise.
• Product keynotes, customer examples, and practical demonstrations.
• Hands-on sessions for administrators, developers, marketers, and business teams.
• Dreamfest performances by Metallica and Benson Boone.
• Partner events and community networking throughout San Francisco.

Dreamforce 2026 is expected to expand this format. The event will include more than 1,600 sessions, product launches, practical training, customer stories, live demonstrations, and discussions about how companies can connect people, AI agents, applications, and business data.

The Peeklogic team will also attend Dreamforce 2026 in San Francisco. We look forward to meeting Salesforce customers, partners, and professionals and discussing topics such as Salesforce implementation, custom development, integrations, Agentforce, automation, data architecture, and CRM optimization.

Dreamforce’s Main Events and Headliners

Dreamforce brings together Salesforce executives, technology experts, business leaders, researchers, entrepreneurs, and public figures. More speakers and entertainment details are expected to be announced closer to the event.

Main Keynote

The Dreamforce Opening Keynote with Marc Benioff and special guests will take place on the first day of the conference. This is usually the main session for Salesforce’s largest product announcements, strategic updates, live demonstrations, and customer stories.

Dreamfest

Dreamfest is the official Dreamforce concert and one of the most popular evening events. Salesforce has confirmed that Dreamfest will return in 2026, but the main musical headliners have not yet been announced.

True to the Core

True to the Core is an interactive session where members of the Salesforce community can raise questions about the platform, product direction, limitations, and future development. It is often one of the most direct opportunities to hear from Salesforce product leaders.

Announced Speakers

The current Dreamforce 2026 speaker lineup includes:

• Sterling K. Brown: Emmy Award-winning actor and producer.
• Renée Richardson Gosline: Senior Lecturer and Head of the Human-First AI Lab at MIT.
• Tony Robbins: Author, entrepreneur, and philanthropist.
• Anton Osika: CEO and co-founder of Lovable.
• Sheryl Lee Ralph: Emmy Award-winning actor, producer, and bestselling author.
• Keely Cat-Wells: CEO and founder of Making Space.

Parties and Other Events at Dreamforce

Dreamforce is known not only for keynotes and technical sessions, but also for the networking events and celebrations that take place throughout the week.

• Dreamfest: The main official concert and one of the largest social events of the conference.
• Welcome Reception: An opening event where attendees can begin meeting customers, partners, and members of the Salesforce community.
• Partner Parties: Salesforce consulting companies, AppExchange partners, and technology vendors organize dinners, meetups, breakfasts, and informal networking events.
• Community Events: Roundtables, Trailblazer meetings, volunteering activities, and smaller gatherings provide additional opportunities to connect.

Many external events require separate registration and can reach capacity before Dreamforce begins. Attendees should follow event announcements and reserve places early.

Key Takeaways

Dreamforce 2026 will take place in San Francisco and on Salesforce+ from September 15 to 17, 2026. The event will bring Salesforce professionals, customers, partners, developers, administrators, architects, and business leaders together for three days of learning, product announcements, practical training, networking, and entertainment.

The 2026 conference will focus strongly on Agentforce, AI, Slack, trusted data, CRM, automation, and the Agentic Enterprise. With more than 1,600 sessions, 50 keynotes, 150 trainings and demos, and 240 community roundtables planned, attendees will have many opportunities to explore what is changing across the Salesforce ecosystem.

For the best experience, attendees should register early, book accommodation, identify their priority sessions, and leave enough room in the schedule for meetings and unexpected conversations.