Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants because marketing is used to attract customers. It is one of the primary components of business management and commerce. A marketing cloud is an integration of cloud-based marketing tools like analytics, audience management, customer profile.
If you want to target one particular channels, such as email or mobile, Marketing Cloud can help you do that with Email Studio and Mobile Studio. If you don’t want to use entire suite of products all at once, only the products that meet your needs, you can use.
Distributed Marketing from Salesforce makes such as franchisees, financial advisors, insurance agents or resellers simple for brand to deliver consistent experiences across corporate marketing and local partners network.
When customers spend money on your products and services, they enter into a relationship with you. You want to build and cultivate that relationship to drive trust and loyalty and ultimately increase lifetime customer value. Marketing Cloud can help you make those relationships with your current and prospective customers, users, and subscribers.